The industry made $3.3 billion in dividend payouts in the first six months of 2018. That’s 8.5% of the industry’s income and a 22.1% increase over this time last year.
Returning value in the form of a patronage dividend is a powerful tool to reward loyalty. Of course, whether and when a credit union chooses to offer a patronage dividend varies across organizations. As does how they calculate the return and communicate the occasion.
Read the Q&As below to learn from credit unions in the know:
Laura Pryor, VP of Marketing & Communications, American 1 Credit Union ($340.8M, Jackson, MI)
Matt Piazza, CEO, Atlantic Financial Federal Credit Union ($91.4M, Hunt Valley, MD)
Matt Kershaw, CEO, Clark County Credit Union ($757.5M, Las Vegas, NV)
David Klavitter, CMO, Dupaco Community Credit Union ($1.7B, Dubuque, IA)
Andy Mattingly, COO, FORUM Credit Union ($1.4B, Indianapolis, IN)
Greg Smith, President, Pennsylvania State Employees Credit Union ($5.3B, Harrisburg, PA)
Mel Valenzuela, CLO, SRP Federal Credit Union ($928.7M, North Augusta, SC)
Tim Smith, CFO, Workers Credit Union ($1.4B, Fitchburg, MA)
Showcase The Credit Union Difference
Callahan's Return of the Member (ROM) uses a single metric to showcase the value a credit union delivers to members relative to peers. Request your ROM score today.
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