July 7, 2014


  • Thanks for your comment! A listening platform is a third-party software that allows companies to not only track brand mentions and key words through multiple channels beyond their own official, monitored sites and accounts, but also aggregates this information to make it more accessible, searchable, segmented, and actionable (identification of consumer sentiment trends or campaign impact, direct interaction with or response to comments, problem resolution, etc.). There are a number of free tools out there as well as more sophisticated paid options with a host of enhanced capabilities.
    Aaron Pugh
  • It would be most helpful if you could answer the question: What is a "listening platform" and how was it subcribed to? [“The first step was to start listening to what members and consumers were saying about BECU, and we did this by subscribing to a listening platform."]