June 27, 2011


  • Aaron,

    Thanks for yet another article with fresh ideas & angles when considering the use of social media for our credit union.
  • Great article, Aaron - and sound advice "The key to a sucessful social media strategy is actionable next steps". It brought to mind the reinforcing advice of Sir Winston Churchill who urged "Never, never, never, never give up." Years later, his stay-the-course recommendation applies even to social media. Amazingly, this quote is also appropriate: Every day you may make progress. Every step may be fruitful. Yet there will stretch out before you an ever-lengthening, ever-ascending, ever-improving path. You know you will never get to the end of the journey. But this, so far from discouraging, only adds to the joy and glory of the climb. - Sir Winston Churchill
  • Great insight that every credit union should take seriously and apply. Finding ways to engage your members (and prospects) in online conversations that address their questions and concerns is the key.

    It's never been about just pushing your products and services...it has always been about connecting and providing the answers people need when and where they need them.
    Michael Hudson