An E-Branch Success and Coping with it

When first considering e-commerce and leveraging the Internet, we considered Web-based activity as simply another delivery channel for our traditional products. A year ago we already had a Website, but we felt we needed something more or we would lose business to competitors. Thus we were playing defensively. Accordingly, we added a "home banking" and "bill payer" capacity to the Website, as well as a loan application and approval capacity. We did not expect anything out of the ordinary. What we got was not ordinary at all.




Dec. 1, 2000



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