Anatomy Of Clearwater Credit Union

Clearwater rises above the competition in its crowded Montana market with a strong commitment to environmental protection, financial inclusion, member centricity, and full transparency.

Clearwater Credit Union ($899.0M, Missoula, MT) takes its name from the pristine waters that crisscross the state. Like a swelling river, Clearwater has expanded from three counties to 20 across the western side of the state during the past decade and has become one of the nation’s top-performing credit unions by nearly every performance metric. CEO Jack Lawson attributes Clearwater’s success to the credit union’s move to values-based banking in 2017. Clearwater’s strategy is to rise above the competition in the crowded Montana market with a strong commitment to environmental protection, financial inclusion, member centricity, and full transparency.

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Banking On Values In A Crowded Montana Market
Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
By E.C. Harrison

Low Emissions, Big Impact
An emphasis on reducing its carbon footprint is just one part of Clearwater Credit Union’s multifaceted community-impact strategy.
By E.C. Harrison

Clearwater Credit Union: What’s In A Brand?
Clearwater Credit Union leaders look back on their credit union’s history and branding and reflect on the path that led to where they are today.
By E.C. Harrison

Clearwater Embraces Its CDFI Status
Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with the institution’s broader mission.
By E.C. Harrison

August 18, 2022

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