Sept. 20, 2010


  • Spot on. When I was in college, I picked an FI solely based on the fact that they had ATMs on campus. When I graduated from college, I was fortunate enough to have my father pass on the legacy of a USAA membership (I know, a bank, but bear with me). With financial advisors, auto insurance, reasonable auto loans , and renters insurance, there was every tool available to me to get a solid start. 20 years later, I am still a client and wouldn't consider leaving. I use a CU now as a supplement, especially when it comes to loans, and have the best of both worlds. The hybrid approach gives me choices.

    A CU that focuses on both the immediate needs of students (even reaching back to high school students with their first jobs) accompanied by services focusing on teaching financial responsibility will earn a member for life.

    BTW, thank you for not saying Gen Y once. As a member of the supposed Gen X, I think it's a mistake to lump any group based on any shallow similarity such as age.
    Rob Banker