Becoming the Charter of Choice

Increasingly, the credit union charter is being questioned as up to the job for today’s consumers. Certainly credit union leaders should look at charters, especially the federal charter, to see if it is flexible enough to deliver real value in today’s world. But it also has to be remembered that success should not be measured in stand-alone terms only. Because a credit union is part of a vast network, a better measure of success is how a credit union ties into the larger network and by means of those ties delivers best value to the consumers it serves.