On early days in the industry …
I was looking for a new opportunity and came across BCU ($3.2B, Vernon Hills, IL) kind of by accident. I didn’t know anything about credit unions back then, but I’ve been in financial services my whole career so it’s hard to imagine doing anything else. My first job at BCU was as director of branches. Over time, I became COO. I spent a total of 20 years there, and it was a great experience.
CU QUICK FACTS
Anheuser-Busch Employees' Credit Union
HQ: St. Louis, MO
Data as of 06.30.18
12-MO SHARE GROWTH: 2.9%
12-MO LOAN GROWTH: 4.6%
I had the opportunity to work for a fantastic guy, Mike Valentine, who was a real believer in taking care of your people. He knew when you take care of your people, they take care of your members. The importance of doing what’s right for members and making that a leading part of your business made an impression on me. It’s the whole idea behind a mission-driven organization — doing the right thing can produce excellent business results.
On leadership style …
I have been deeply influenced by the people I’ve worked for and with over the years. On an aspirational level, I believe you should help and support your people as much as you lead them. Harry Kraemer, a professor at Northwestern University and former CEO of Baxter International, has been a real inspiration for me. The true sign of a great leader is when people follow you because they want to, not because they have to — they believe in where you’re going and how you’re going to get there.
Bob McKay, CEO, Anheuser-Busch Employees' Credit Union
On inspiration …
I am inspired when I see people do great things. Whether it’s an individual employee helping a member or seeing a team succeed. The excitement of watching others realize what they are capable of is awesome.
We’ve made a lot of changes at ABECU, with a new senior leadership team, a new building, and a planned core conversion. The credit union has made positive progress and achieved business results just by refocusing our work. It’s exciting to see that take shape according to our strategic plan. I’m inspired by what this organization can be 10 years from now and can’t wait to see what’s next as we move forward with our planned investments.
On what the industry needs more, or less, of …
We should be proud of the collaboration that credit unions have achieved and continue to achieve. However, I always challenge my team and myself to think bigger. How else can we look at opportunities? Instead of worrying about potential problems, let’s look at the opportunities by approaching things from a member’s perspective.
As an industry, I think we tend to get caught up in challenges. For example, my team recently came across an old marketing proposal from 1982 that focused on baby boomers and lamented their lack of loyalty and the credit union’s difficulty converting them. It could just as easily have been a current report written about millennials and the challenges credit unions are having today. When you change your focus, you’ll find there are way more opportunities than problems.
This interview has been edited and condensed.
This article appeared originally in Credit Union Strategy & Performance. Read More Today.