Aug. 7, 2006


  • While the value of successful branding is evident in this individual credit union's performance, there is a greater good to be obtained by the credit union movement as well. If more credit unions communicated the credit union difference through branding, like Affinity Plus, the message about the credit union difference would spread like fire. As seen in Affinity Plus' case, word of mouth advocacy is the best form of advertising because it is the most believed. Congratulations Affinity Plus on great success and a great article.
    Corinne Hodges (FMG)