Building a Brand from the Inside Out

Creating a brand begins not with a marketing department but with the senior staff, who must then live up to the brand entirely. Then the staff must live up to the brand. A few years ago, Affinity Plus FCU created a brand, lived by it and has been benefiting by the work ever since.

 
 
 

 

 

June 1, 2006


Comments

 
 
 

No comments have been posted yet. Be the first one.