Below is the ad that NCUA is running in some of the nation’s leading newspapers. Is this ad effective at communicating the value of a credit union membership to Americans? Does your credit union offer better messaging?
Callahan & Associates is running a contest for the next two weeks looking for better alternatives to this Uncle Sam ad. Entrants can provide everything from ideas scratched on napkins to fully developed ads. A panel of judges from industry CUSOs and credit unions will select the Critic’s Award Grand Prize Winner. In democratic fashion, we will also post entries for our CreditUnions.com readers to vote on a Reader’s Choice Award.
Critic’s Award Grand Prize Winner: $250
Reader’s Choice Grand Prize Winner: $250
We also invite you to use the comment box below to share your thoughts on this ad.
Send your entries to firstname.lastname@example.org by November 19th. All entries are property of Callahan & Associates and may be used in an upcoming edition of Credit Union Strategy & Performance to illustrate the ways that credit unions are making their voices heard in the market place.