Cast Your Vote….on our Industry’s Message to the Public

NCUA is running ads in some of the nation’s leading newspapers. Are these ads effective? Could you offer a better alternative? Enter our contest.

 
 

Below is the ad that NCUA is running in some of the nation’s leading newspapers. Is this ad effective at communicating the value of a credit union membership to Americans? Does your credit union offer better messaging?

Image

Callahan & Associates is running a contest for the next two weeks looking for better alternatives to this Uncle Sam ad. Entrants can provide everything from ideas scratched on napkins to fully developed ads. A panel of judges from industry CUSOs and credit unions will select the Critic’s Award Grand Prize Winner. In democratic fashion, we will also post entries for our CreditUnions.com readers to vote on a Reader’s Choice Award.

Critic’s Award Grand Prize Winner: $250
Reader’s Choice Grand Prize Winner: $250
Runner-up: $100


We also invite you to use the comment box below to share your thoughts on this ad.


Send your entries to editor@creditunions.com by November 19th. All entries are property of Callahan & Associates and may be used in an upcoming edition of Credit Union Strategy & Performance to illustrate the ways that credit unions are making their voices heard in the market place.

 

 

 

Nov. 3, 2008


Comments

 
 
 
  • Normally I associate Uncle Sam with negativity. Paying taxes, etc., not something good like secure funds, excess insurance.
    Anonymous
     
     
     
  • The add would be good if Uncle Sam did not look so mean!!!
    Anonymous
     
     
     
  • The entire economy is frightful...the scary Uncle Sam makes it evern more so. This is embarassing for all credit unions. Is the intent to scare us into going to creidt unions? A good question is Uncle Sam the one to tell us what is right after the government had a great deal to do with the problems we're faced with.
    Joyce Banish
     
     
     
  • I think the image is negative, and the message is lost. First and foremost we want credit union members to know YOU'RE SAFE TOO! The "just like the FDIC" message is too buried in the copy to tie into the other messages everyone is seeing in mass media.
    Anonymous
     
     
     
  • Uncle Sam appears to be saying, "It's all YOUR fault!"
    Anonymous
     
     
     
  • Nothing in ths ad makes me want to close my bank account nor move monies from my bank to a credit union. Uncle Sam..."I want you...US ARMY, Navy, AirForce, Marines?" OMG. NCUA - leave the advertising to the CU's ---PLEASE!
    Anonymous
     
     
     
  • I agree, Uncle Sam's days are through. Once he started telling me to buy a new memory foam mattress, I began to think that maybe he doesn't have my best interests at heart. Great ad for 1958, not so much for 2008.
    Anonymous
     
     
     
  • I think this ad looks old and out of date. It looks thrown together at the last minute...
    Anonymous
     
     
     
  • We posted this contest not to create a firestorm of complaints about NCUA, but to generate NEW, better ideas for how we--as an industry--should be communicating our value. That's why we're offering prizes for new ideas that we can submit to NCUA as well as promote elsewhere. Please enter the contest by sending your ideas to editor@creditunions.com.
    Alix Patterson (author)
     
     
     
  • What did you expect? It's NCUA, a U.S. Government Agency, managed by political appointees, accountants, lawyers, career service and internal and fraud exmainers.
    Tom Randle
     
     
     
  • Imagine coming across this in a newspaper. You just finished reading an article about the election, you are moving on to see how the market is doing and while your flipping the page you see this ad. Would you stop and read it? It has the pizazz of a cubical.
    Anonymous
     
     
     
  • I agree. Very outdated and Uncle Sam looks mean. Many other images could be used. The text is fine.
    Anonymous
     
     
     
  • I agree - this version of Uncle Sam is scary. My first thought when I saw it was - wow - he looks mean!
    Anonymous
     
     
     
  • Who wants to be "just like the FDIC"?? What McDonald's advertise that they are "just like Wendy's"?? We need to do better.
    Anonymous
     
     
     
  • This ad seems to be directed totally at the internal audience of the industry; to try to make us feel good. It has nothing that attracts and appeals to either a current credit union member...or perhaps more importantly, nothing that defines why CUs are different (yet as safe or safer than the other guys) that would cause someone who is at a bank and concerned to think about making a change to a credit union.
    Anonymous
     
     
     
  • re: Comment #15 Agreed. You can choose to leave the NCUA "brand" out of the ad if you wish. We're already getting entries which we'll start posting the week of November 17th for voting.
    Alix Patterson (author)
     
     
     
  • Alix, nice refocus on the purpose of the contest! One question: sounds like you're soliciting ads that communicate the credit union difference...apart from the regulatory requirement to mention them, does NCUA need to be the focus of the ad? Seems to me that the CU difference has little to do with NCUA...
    Anonymous
     
     
     
  • Three words: "Too many words"
    Anonymous