Communities across the country are feeling the cooperative love on 2011 International Credit Union Day on October 20. This year’s theme, “Credit Unions Build a Better World,” is especially timely given the nationwide "occupy" protests, ongoing economic stagnation, and steady unemployment.
Credit unions are using International Credit Union Day to develop better relationships with existing members and connect with potential new members. Callahan & Associates spoke with three credit union executives — from Redwood Credit Union, Consumers Credit Union, and Mid-Minnesota Federal Credit Union — about their plans to mark this day. Listen to their insight on what this day means for the cooperative movement below.
First, Robin McKenzie, marketing manager at Redwood Credit Union ($1.9B, Santa Rosa, CA), describes the cooperative's give-aways around the community. It's a day of "random acts of kindness," McKenzie says.
Then, Hal Coxon, vice president of marketing for Consumers Credit Union ($550.8M, Waukegen, IL), discusses how the credit union uses the holiday to underscore the cooperative difference and promote transparency among senior staff and membership.
Finally, Marnie Perfetti, director of marketing and buisness development for Mid-Minnesota Federal Credit Union ($218.2M, Baxter, MN), talks about the credit union's multi-facted food drive to help those in need before the holiday season.
Watch more video coverage on International Credit Union Day on the CreditUnions.com video page.