Cherry Blossom Run is Helping Kids Across the Country

The race raises funds for Children’s Miracle Network Hospitals from coast to coast.




With the help of the Credit Union Cherry Blossom Ten Mile Run (CUCBR), more than a few credit unions have figured out how to be in two places at one time — at least when it comes to raising money for their local hospitals and shining a light on the credit union movement in our nation’s Capital. 

The Credit Union Cherry Blossom Ten Mile Run, which takes place each spring in Washington, DC, is a runner’s rite of spring and raises funds for Credit Unions for Kids and Children’s Miracle Network Hospitals. In 2010, 25 business partners and 70 credit unions from 16 states joined together to sponsor and raise money for the internationally event.

“Supporting the CUCBR helps shed a light in DC on the good works of credit unions nationwide,” says Brooke Van Vleet, chief administrative officer of First Tech Credit Union ($2.3B, Beaverton, OR). “And, our participation supports our local communities.”

On August 25, 2010, the Tom Sargent Safety Center was dedicated at Doernbecher Children’s hospital in Portland, OR. In honor of its long-time, recently retired president/CEO, First Tech donated much of the funding for the Safety Center through CUCBR.

This scenario played out at least a dozen times across the country in 2010. 

“Funds donated by credit unions through CUCBR and the Children’s Miracle Network helped us purchase state-of-the-art equipment, including a heart-lung bypass machine,” says Allison Harvey of Pennsylvania–based Penn State Hershey Children’s Hospital.

“Members 1st has been a major sponsor of the CUCBR ever since it began and we encourage other credit unions to get involved with this worthwhile event,” says Bob Marquette, CEO of Members 1st Federal Credit Union ($1.9B, Mechanicsburg, PA). “This event, which positively affects the health and care of many thousands of kids nationwide, raises awareness of credit unions on Capitol Hill as well as throughout the country. What better event to help sponsor — it is a win-win-win-win situation — improved political awareness, improved consumer awareness, increased awareness of Members 1st and our active support when our local CMN Hospital receives the funds, and improved healthcare for kids throughout the country as well as in our market.”

“Credit unions in Pennsylvania and in 15 other states took advantage of being able to raise money for their local hospitals and at the same time grow awareness for credit unions in DC,” says, Sarah Turner, executive director of Credit Union Miracle Day, the title sponsor of the run. “So often we hide our light under a bushel basket. This is a great way to get additional recognition for something a credit union may already be doing.”

Credit Union Miracle Day officials are quick to note that although the race is run in Washington, DC, funds donated by credit unions go directly back to their local CMN Hospitals. PSCU Financial Services, the lead sponsor of the event, covers Credit Union Miracle Day’s expenses, ensuring that 100% of credit union donations go back to their hospitals.

Credit Unions for Kids, a program started in Oregon and Texas in the mid 1980s, went national nearly 15 years ago. Today, more than 5,000 of the nation’s 7,000 credit unions participate in Credit Unions for Kids, raising millions of dollars for 170 Children’s Miracle Network Hospitals.

Credit Union Miracle Day‚ Inc.‚ is the title sponsor of the Credit Union Cherry Blossom Ten Mile Race, PSCU Financial Services is the lead partner‚ and CUNA Mutual Group is a national business partner. For more information‚ visit