Consortium Survey Highlights Hidden Opportunity of Using E-mail to Communicate with Members

What are members concerned about?
Member comments from the survey give clear direction in terms of what they want from their credit union. Most of all, they want the e-mail to be relevant – either related to their account or to services that they have expressed interest in. Many spoke of wanting the ability to select their preferred topics. And clearly members are not aware of legal restrictions surrounding the use of member e-mail addresses.

 
 
All of the recent press about Spam threatens to obscure the hidden opportunity of using e-mail as an effective channel to communicate with your online members. A recent online survey sponsored by Callahan’s Survey Consortium reveals that the majority (74%) of members do want e-mail from their credit union. While some members have concerns about the frequency and purpose of credit union email, most would be willing to receive e-mail from their credit union, particularly account-related alerts. Very few (3%) say they don’t want any e-mail at all.
 

 

 

Dec. 15, 2003


Comments

 
 
 
  • Thanks for getting more involved in this topic. We need more info on email marketing, the do's and don't's, etc.
    Anonymous
     
     
     
  • Keep us informed of the trend as more CUs use email to communicate with their members.
    Anonymous
     
     
     
  • Great article
    Anonymous
     
     
     
  • Hope you will repeat the webinar early next year.
    Anonymous
     
     
     
  • I would like to know more from credit unions that actually use emails with their members. Are you planning on highlighting programs like Pennsylvania State Employees?
    Anonymous