July 4, 2011


  • Very good article. In addition to looking for ways to make CUs more efficient, there are enormous opportunities to generate incremental revenue & profits by refocusing marketing efforts and specifically, member acquisition initiatives on the right consumer demographics. CUs are now empowered to leverage OptiRate's ( http://www.OptiRate.com/banks ) capabilities to achieve growth and profitability.
    Serge Milman | OptiRate