July 10, 2006


  • Be careful before considering online only strategies like Sunmark. According to call report data, Sunmark did not see increased deposit growth attributed to their strategy.
  • Denise, Great article - it's nice to see some hard data about this trend! Don't be surprised to see ING Direct start popping up as a PFI for many consumers if/when they offer online checking accounts.
    Trey Reeme