With the November 3rd taxation hearings by the House Ways and Means Committee along with the ongoing battle over CURIA, the issue of credit union uniqueness is one of the most important issues facing our industry today. Most experts agree that the key to a positive outcome is to educate credit union members about what makes a credit union different, why we are unique!
The 86.2 million credit union membership base is our largest single asset—our
political capital—as we prepare for battle. The key question is: How do we as
an industry mobilize our membership?
CU-Vote is a program created by the Alabama Credit Union League, which believes
that education is the first step of mobilization. CU-Vote has offered Alabama
credit unions a standardized, turnkey member education program that is the same
for all credit union across the state. The program focuses on credit union uniqueness
through three communication mediums:
- Direct member communication such as statement stuffers;
- Branch resources such as tent cards; and
- Media resources such as short DVD presentations.
In Alabama, the education program dramatically improved members’ awareness of such issues as, "Are credit unions non-profit?", "Are credit unions tax exempt?", and "Who owns the credit union?".
Because of the overwhelmingly strong results in Alabama, CU-Vote will begin offering the program to credit unions nationwide. Through the member education campaign with a common national message, we will be able to educate our 86.2 million members, so if needed we can mobilize our members to effectively fight taxation.
For more information on how your credit union can use member education to mobilize your membership, contact Jon Jeffreys at firstname.lastname@example.org or call 800-237-5678.