Do Your Online Members Have Enough Information About Your Bill Pay Service?

The key to increasing bill pay penetration may be as straightforward as better informing members about the features and benefits of using this service. In a recent online survey through Callahan's Survey Consortium, more than half of the 15,506 non-users surveyed said they are unfamiliar with the features and benefits of the bill pay service even though nearly all are online banking users. Only 16 percent of non-users report being very familiar or somewhat familiar with bill pay.

 
 
The key to increasing bill pay penetration may be as straightforward as better informing members about the features and benefits of using this service. In a recent online survey through Callahan's Survey Consortium, more than half of the 15,506 non-users surveyed said they are unfamiliar with the features and benefits of the bill pay service even though nearly all are online banking users. Only 16 percent of non-users report being very familiar or somewhat familiar with bill pay.
 

 

 

Sept. 15, 2003


Comments

 
 
 
  • will you be having webinar on bill pay or e-commerce
    Anonymous