Double Digit Growth Continues in both Branch and ATM Deployment

Credit unions have almost $7.0 billion invested in land and buildings, an amount that has grown over 10% per year for the past three years, according to Callahan's recently completed annual branch and ATM deployment survey.

 
 

Credit unions have almost $7.0 billion invested in land and buildings, an amount that has grown over 10% per year for the past three years, according to Callahan's recently completed annual branch and ATM deployment survey.

The survey was based on 201 respondents whose data were correlated with 5300 call report information. One of the findings was that credit unions with "limited" FOM's plan to expand their branches at twice the rate of credit unions with open fields of membership.

The survey also asked for ATM deployment intentions as well as average volumes at ATM's. The survey respondents reported almost twice the average volume at their full service ATM as the 3,833 average transactions for ATM's nationwide.

The Report also provides credit union estimates of the percentages of transactions completed in branches compared with all other delivery channels including home-banking, US mail, and call centers. The use of incentive programs for branch personnel is described as well as the goals on which incentives are based.

The 18-page report contains 23 graphs and tables. Click for full details or order information

 

 

 

Jan. 21, 2002


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