week we covered the tree-killing, printed
magazines on the New Economy. This week, our ecommerce
team reviewed our favorite email newsletters. After all, if
you're covering the Internet Economy, shouldn't you be recieving
your information through that medium, too?
RED HERRING'S CATCH OF THE DAY
Vital Stats: www.redherring.com,
What they say: "It provides a sophisticated insider's
perspective on the emerging technologies that are driving
the new economy."
What we say: Although I don't read the monthly hardcopy
magazine, I do start each morning with this 100 word, email
newsletter by Rafe Needleman. A must read. On the website,
there are 12 others to choose from as well.
Our favorite part: It's short!
Our Least Favorite part: None.
Vital Stats: www.webpronews.com,
What they say: "WebProNews, a daily text newsletter
for webmasters. Articles by noted experts on web site design,
development, promotion, ranking and profitability. Now read
by 500,000+ webmasters. "
What we say: Provides some very good ideas and opinions
on all aspects of site design, promotion, and e-commerce.
Written by industry professionals who in many instances are
writing their own case studies of success and failure. Keep
in mind that these writers are often trying to promote their
own products / services. While the articles are not pure marketing
pieces, the content is often geared towards a solution or
specific website they are promoting.
Our Favorite Part: Completely Free!
Our Least Favorite Part: Sorting through the ads/marketing
to get to the useful content.
MARKETING TODAY & WEB COMMERCE TODAY
Vital Stats: www.wilsonweb.com,
weekly, Web Marketing is free, Web Commerce is $49.95/year
What they say: "Our goal is to help business people
learn how to market their products and services more effectively
by means of a Website.While we will learn from large corporations
on the Web, we focus on marketing strategies which can be
accomplished with the limited budgets typical of small to
What we say: Paying for the Web Commerce also gives
you access to this site's entire article archive. More tailored
to newbies in the industry, these newsletters aren't the latest
research but they organize a lot information that other people
assume you already know. A great way to get questions answered
that you may be too embarrassed to ask someone else and always
a place to start your research.
Our Favorite Part: The research room on wilsonweb.com
Our Least Favorite Part: The HTML version.
Vital Stats: http://e-newsletters.internet.com,
daily email, free
What they say: "InternetDay, a daily newsletter
delivered to 190,000+ webmasters. Receive expert advice on
site promotion, advertising, sales, meta-tags, affiliate programs
and more from a host of successful Web professionals. ."
What we say: Another useful resource with good content
relating to Internet strategy and website design.
Our Favorite Part: Well written / researched articles.
Our Least Favorite Part: Daily content can sometimes
be a little too much. Result: Many useful articles
inevitably go unread