Rare is the opportunity I get to invoke a Muppet song when talking about credit unions. But the fact of the matter is, not only is it easy to be green, but it is also becoming necessary.
When industry market giants start to wave the banner on any initiative, there are only two conclusions:
- Ignoring the issue is going to hurt the bottom line
— OR —
- Embracing the issue is going to help the bottom line.
Wal-Mart is saving millions in transportation costs by decreasing the number of containers it is shipping. Coca-Cola has unveiled a 100% recyclable bottle made with 30% plant materials. ING Financial is aiming for 100% carbon neutrality.
Many credit unions are doing their part, but the larger community has not embraced the sustainable movement. Granted, credit unions have been busy toting more than their fair share of community responsibility, picking up where the banking industry failed the American public, but to borrow a phrase from Malcolm Gladwell, environmental business practices have passed the tipping point. It has moved beyond a trend and has become a phenomenon. Or, in the words of Kermit the Frog . . .
“Green can be cool and friendly-like
And green can be big like an ocean, or important
Like a mountain, or tall like a tree.”
Credit unions are big, friendly, and important to American consumers. It’s time to start talking more about just how green we are and how green we are going to be.