Twitter is a small but powerful medium that can directly affect a credit union’s bottom line and member experience.
Credit unions are using Twitter in several ways, some are even sponsoring contests on the site. Amy McGraw of PSCU is doing exactly that, and she’s generating considerable reaction
For her, the simpler the Twitter contest, the better it will fare.
"Remember, you only have 140 characters to work with,” she says. There is no room to waste with complex rules or instructions.
Alright, stop for some clarification. A tweet is a 140-character post on Twitter, and a hashtag is a word with a # symbol in front of it that groups tweets (e.g. #CUcontest). Moving forward.
McGraw recommends using a site such as hashtag.org to track tweets with the same hashtag. So, assign your contest a hashtag, then Tweet about it. And don’t forget to track the tweets related to the contest. By assigning that hashtag you’ll be able to search it and see what kind of response the contest generated.
Twitter’s a great resource for credit unions to engage and interact with members. A contest is just one vehicle for enhancing the social media site’s capabilities.
Here are a few more tips from McGraw to help you get your Twitter contest off the ground.
- Creativity can work down the road, but to initially get followers, a simple contest works best.
- To keep your followers interested, use promos only they can access. That is, use Twitter to promote contests that are not promoted elsewhere or promote the contest on Twitter first.
- Use Twitter everyday, and remember that it is a two-way form of communication.