A recent online survey of over 13,000 credit union 'e-members'
across the U.S. revealed that credit unions have the opportunity
to play an important role in the dissemination of information related
to personal fraud and fraud prevention. Providing this information
on the credit union website assists the credit union in being viewed
as a trusted advisor, a primary requirement toward the ultimate
goal of becoming a members' primary financial institution (PFI).
The survey conducted by 14 credit unions in the Callahan Survey
Consortium group asked members what areas of financial information
they would be most interested in exploring on the credit union's
website. In order to try to prioritize the information, members
were asked to indicate whether they were very interested, if it
was nice to have but not critical, or if they were not at all interested
in potential new or expanded information areas on the credit union
While the majority of e-members expressed great interest in adding
or expanding several different areas on their credit union's Web
site, fraud protection information ranked highest overall, with
54% of members being very interested. The data underscores the significant
concern that many members have about keeping their personal information,
identity, and assets safe in this increasingly digital age. Since
the credit union website is likely one of the primary trusted financial
sites that a member may regularly visit, the opportunity is there
to help them understand the issues involved and recommended steps
to protect their information.