April 21, 2008


  • Ms. Senecal hit the nail on the head! E-statement presentment takes the best of technology, marketing and business development and drives these initiatives to truly define customer value. Driving value in the form of cross-selling (using key customer data) enhance the CU''s position of a membership organization and not just a place of business. Messages are read when they offer value, the costs are reduced in delivering the message, and in response to today''s request for being "geen" is also met. Our firm, FSSI not only meets the cry for effective marketing communications, but a responsible, non-threatening way to build client retention and supplemental account growth.
    Craig Clark