Helping Members Make Informed Decisions

With 70 percent of the U.S. adult population online and 78 percent of those users researching products and services online, a powerful information and marketing channel now exists for financial service providers through the Internet.

The number of American adults using the Internet has reached nearly 70 percent, Pew Internet & American Life Project reported in May. Additionally, 78 percent of those Internet users are going online to research products and services. This presents new challenges for credit unions and other financial service providers in determining the most effective manner to present product information.




Aug. 30, 2004



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