Is the Branch Still King?

We at Community Credit Union in Plano, Texas, began a retailer in-store branch four years ago. We have since expanded to 18 in-store branches, partnering with three other retailers. The program has been a successful generator of members and accounts for us. This success has been a product of demographic study, skillful hiring, good training and support by the credit union’s upper management and departments.




Oct. 1, 2004



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