1. Hey, Your Nametag Is Upside Down
Branch staffers at Heritage Federal Credit Union ($471M, Newburgh, IN) wore their nametags upside down during the credit union's Flip-A-Loan program as a way to initiate conversations with members and create opportunities to refer and cross-sell products. For members that refinanced a loan from another institution, Heritage returned 1% of the loan value — up to a limit of $750. In all, the promotion garnered $6 million in refinances in just two-and-a-half months.
2. Go Casual For The Kids
Mark your calendars: Every September 10 is Miracle Jeans Day, part of a national fundraising campaign organized within the cooperative industry by Credit Unions for Kids. Participating staff can either donate $5 to wear jeans to work or pay $25 for a branded campaign T-shirt. All funds raised go toward charity care, medical equipment, and research at 170 Children's Miracle Network Hospitals.
3. Great Rates; Even Better Shoes
Money never goes out of fashion. That's why Tennessee Valley Federal Credit Union ($1B, Chattanooga, TN) collaborates with local news and radio stations to sponsor a reporter who not only blogs about fashion on the credit union's website but also selects winners for the organization's best-dressed competitions. Fashionistas and dapper gents tweet photos of themselves with the hashtag #tvfcustylewatch for a chance to win $100.
4. Look Sharp And Learn Safe
According to a study conducted by the College of Education at the University of Nevada, Reno, school uniforms impact students' safety, confidence, and self-esteem.
When families in the Anderson Community Schools cannot afford to purchase the requisite uniform, Madison County Federal Credit Union ($69.5M, Anderson, IN) is there to help. The credit union sponsors a clothes drive and encourages members to donate new or gently used items that match the school system's dress code.