Measuring Credit Unions' Market Share in National Markets

Credit unions' share of the insured savings market has risen 70% over the past ten years, primarily at the expense of S & Ls. While deposit market share grows, there is mixed success in the lending market. Recent data shows that credit unions' share of the credit card market dropped below 3% in the first half of 2002. A similar decline has occurred in non-revolving loans as manufacturer incentives on new automobile financing has impacted a traditional credit union strength. Credit unions are slowly gaining in the first mortgage market, but their share remains below 2%.




Nov. 1, 2002



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