More Credit Unions Using E-Mail to Reach Out to Members

Online services will continue to play an important role in the growth and productivity of credit unions. Web capabilities are especially crucial for credit unions with a geographically dispersed membership due to overseas military service, multiple SEGs and/or community charter.

 
 

Online services will continue to play an important role in the growth and productivity of credit unions. Web capabilities are especially crucial for credit unions with a geographically dispersed membership due to overseas military service, multiple SEGs and/or community charter.

Therefore, e-mail has become important to most credit unions’ communication and marketing efforts. Using e-mail is quicker, less expensive and more convenient than paper, plus it allows more flexibility and better response tracking.

More credit unions are now making an effort to gather members’ e-mail addresses. Nearly 70 percent of credit unions responding to an October 2002 Callahan & Associates survey indicated that they have a formal process for collecting members’ e-mail addresses, an increase of 19 percent over 2001.

 

 

 

Nov. 25, 2002


Comments

 
 
 
  • E-mail is a great tool! for those that have a computer. Account information should have a secure sight.
    Anonymous
     
     
     
  • E-mail outreach strategies will have to be carefully constructed to not run in the same lane as spam. We all hate spam, but all spammers are in the game for the same reason we are: present products and make money. E-mail as an advertising medium is becoming marginalized because of the spam issue. Boards will have to give careful consideration to all of the communications angles and listen carefully to cutting-edge IT people to get this one right. George Schneider, Supervisory Committee, point West Credit Union, Portland, OR
    Anonymous