Online services will continue to play an important role in the
growth and productivity of credit unions. Web capabilities are especially
crucial for credit unions with a geographically dispersed membership
due to overseas military service, multiple SEGs and/or community
Therefore, e-mail has become important to most credit unions’
communication and marketing efforts. Using e-mail is quicker, less
expensive and more convenient than paper, plus it allows more flexibility
and better response tracking.
More credit unions are now making an effort to gather members’
e-mail addresses. Nearly 70 percent of credit unions responding
to an October 2002 Callahan & Associates survey indicated that
they have a formal process for collecting members’ e-mail
addresses, an increase of 19 percent over 2001.