New Thinking About Affinities

Because people change jobs and move, FOM-affinities have been changing. People now might be more loyal to a Harley-Davidson club or the Oprah Winfrey show than to a factory or parish. We should take note and probe how credit unions can discover, deal with, and aid new affinity groups.

 
 
 

 

 

July 1, 2009


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