Online Members Want Expanded Information Resources on Their Credit Union Web Site

As credit unions strive to keep pace with offering transactional capabilities on their web site, online members are also raising the bar for the types of information that they want to find on their credit union web site. Responses provided in a recent Callahan Survey Consortium online study demonstrate that credit union members want their credit union to become a more extensive financial information resource center.

 
 

As credit unions strive to keep pace with offering transactional capabilities on their web site, online members are also raising the bar for the types of information that they want to find on their credit union web site. Responses provided in a recent Callahan Survey Consortium online study demonstrate that credit union members want their credit union to become a more extensive financial information resource center.

Fraud protection and personal finance information top the list of information topics that online members would like their credit union to add to their Web site. About half of the online members said they were very interested in having this information added to their credit union Web site. Other information areas with higher interest levels include investment information, retirement savings and home purchase/selling information.

Thinking about surveying your members on their wish list for your credit union web site? Make sure that you use a scale that forces them to prioritize their needs. In the Survey Consortium survey, at least eight out of ten online members thought each of the eight surveyed topics (shown below) should be added to the Web site. However, the stronger priorities emerged when members were asked to indicate whether they were ''very interested'' or if the information was just ''nice to have but not critical'' to have on the credit union Web site. Other topics considered ''nice to have'' include education savings, auto buying, and insurance.

In addition to the listed topics, members also provided comments about the other types of information they'd like their credit union to have available online:

Weekend accessibility!!!!! What about providing online financial management classes? Your classes are hard to schedule in and online weekend classes would be GREAT!

What about resources and info pages for identity theft; credit management; credit counseling and getting a credit report? What about your holiday account service? I can't find anything about it online.

Many of your reference and referral links are either out of date, or not as helpful as they used to be. I'd like to see more focus on helping us to research decision-making, i.e. car safety reports and consumer reports links, rather than simply sales opportunities. You won my loyalty in the first place because you provided such a valuable wealth of consumer information.
Information for people that need help in improving credit, budgeting, etc.

 

 

 

Feb. 24, 2003


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