As credit unions strive to keep pace with offering transactional
capabilities on their web site, online members are also raising
the bar for the types of information that they want to find on their
credit union web site. Responses provided in a recent Callahan Survey
Consortium online study demonstrate that credit union members want
their credit union to become a more extensive financial information
Fraud protection and personal finance information top the list
of information topics that online members would like their credit
union to add to their Web site. About half of the online members
said they were very interested in having this information added
to their credit union Web site. Other information areas with higher
interest levels include investment information, retirement savings
and home purchase/selling information.
Thinking about surveying your members on their wish list for your
credit union web site? Make sure that you use a scale that forces
them to prioritize their needs. In the Survey Consortium survey,
at least eight out of ten online members thought each of the eight
surveyed topics (shown below) should be added to the Web site. However,
the stronger priorities emerged when members were asked to indicate
whether they were ''very interested'' or if the information
was just ''nice to have but not critical'' to have on the
credit union Web site. Other topics considered ''nice to have''
include education savings, auto buying, and insurance.
In addition to the listed topics, members also provided comments
about the other types of information they'd like their credit union
to have available online:
Weekend accessibility!!!!! What about providing online financial
management classes? Your classes are hard to schedule in and online
weekend classes would be GREAT!
What about resources and info pages for identity theft; credit
management; credit counseling and getting a credit report? What
about your holiday account service? I can't find anything about
Many of your reference and referral links are either out of date,
or not as helpful as they used to be. I'd like to see more focus
on helping us to research decision-making, i.e. car safety reports
and consumer reports links, rather than simply sales opportunities.
You won my loyalty in the first place because you provided such
a valuable wealth of consumer information.
Information for people that need help in improving credit, budgeting,