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• This is a very cool way to promote credit union sense of community. Having attended the Blogging Basics Callahan Webinar where these new commuication venues were profiled, I now have a better understanding of how the non-marketing strategy is used. There is a broad variety of content, making it difficult to categorize interests across such a diverse number of topics. In this world of multi-tasking and runways of intersecting information - the pattern is 21st century tapestry than 60s plaid. There is still a common thread - and this is one way to attract new members. Build the trust, support and educate, show diversity - then sign them up. Looking forward to the 2nd segment. Product free is one thread.

  Jane

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