Feb. 25, 2008


  • The advantage we have over the smaller community banks is that we did not rely on all those other investors to sell to. The smaller banks investor programs were eliminated cutting back their ability to lend as they did before.
    Annette Alonso
  • This opportunity goes far beyond simply "pedling" a mortgage to members. It ia a fact that when you take a "home loan" app from a member, the member is sharing information with you that will not come from any other financial product. The "home loan" is just the beginning of what could be a huge opportunity for CUs to market many other products to this member. One sidebar no one seems to be mentioning. Community Banks also escaped the subprime mess and are in the same position as CUs to ramp up their "home loan" share. Who will act first?
    Roger Conant