Slideshow: How Credit Unions are Advertising their Safety & Soundness

Two weeks ago, we solicited ideas for how NCUA could better communicate the value of a credit union membership to the American public. We’ve compiled a sample of these ads to show how credit unions are communicating the credit union difference.

 
 

Two weeks ago, we solicited ideas for how NCUA could better communicate the value of a credit union membership to the American public. In addition to receiving new ad submissions, many credit unions have sent their own member-directed communications. Below, we’ve compiled a sample of these ads to show how credit unions are communicating the credit union difference.

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It’s not too late to enter the contest. Send your entries to editor@creditunions.com by November 19th. A panel of judges from industry CUSOs and credit unions will select the Critic’s Award Grand Prize Winner. In democratic fashion, we will also post entries for our CreditUnions.com readers to vote on a Reader’s Choice Award.

Critic’s Award Grand Prize Winner: $250
Reader’s Choice Grand Prize Winner: $250
Runner-up: $100

All entries are property of Callahan & Associates and may be used in an upcoming edition of Credit Union Strategy & Performance to illustrate the ways that credit unions are making their voices heard in the market place.

 

 

 

Nov. 17, 2008


Comments

 
 
 
  • I must admit that I enjoy PEFCU's ad quite a bit.
    Elliott
     
     
     
  • Interesting diversity of approaches. There is a fine line in drawing a distinction with banks publicly versus stressing your own CU's safety and soundness. Nice job all around.
    HWIT
     
     
     
  • PEFCU--very well done!
    Anonymous
     
     
     
  • I do agree, Jeff; a great analogy!
    Jeremy
     
     
     
  • I do agree, Jeff; a great analogy!
    Jeremy