Oct. 19, 2009


  • Jeffry, excellent point. It is true that a credit union's FOM has a huge impact on their business model, as I covered in my article last week: http://www.creditunions.com/article.aspx?articleid=3320. I actually thought it was such an important topic that I wanted to cover it separately from a credit unions business model but they are inextricably linked and should probably be treated as such. Your comment highlights the importance of strategic benchmarking since it shows the interconnectedness and significance of each characteristic that makes a particular credit union unique.
    Sam Brownell
  • Wouldn't a huge component of the business model be determined by the charter and who a credit union targets? There are major differences between community chartered credit unions and single-sponsor credit unions -- how they operate, branching strategies, marketing, etc.
    Jeffry Pilcher | TheFinancialBrand.com