The Uncollected Harvest

Where is the greatest opportunity for credit unions to grow in serving member needs? One of the most promising areas is real estate lending. Credit unions have a very small market share but are better positioned than ever to be a major player. There will be two requirements to fulfill this potential. The first is to change the traditional way credit unions have thought about mortgage lending. The second change is to become an innovator in using the self-service delivery model of the Internet to bring the best value possible to members.