June 20, 2011


  • Digging in under the "headline' numbers presents a very different view, as is almost always the case. Most of the growth is attributed to the largest 170 CUs (eg. the 'mega Credit Unions') - those with over $1 billion in assets (read more: http://bankblog.optirate.com/q1-2011-credit-union-performance-update-are-cus-performing/ ).

    Moreover, we believe that CUs have a lot of work ahead of them given that as an industry they control 50% of the institutions, but only 18% of the branch network, and less than 8% of Assets, Loans and Deposits.

    CUs must work aggressively to attract members - with a laser focus on members who will contribute to growth and profitability - to ensure that the CU sector continues to be viable and relevant.
    Serge Milman | OptiRate