Top ROM Performers Have Common Denominator

Return of the Member (ROM) scoring enables credit unions to evaluate service levels and gauge member satisfaction. Our analysis shows that there is a direct correlation between top ROM performing credit unions and their member growth. In 2001, the Top 25 in overall ROM performance with assets over $250 million posted average membership growth of 6.25%, exceeding the national average by more than 80%. Find out more about the latest ROM scoring and how your credit union can obtain your scores.

 
 

ROM (Return of Member) is a proprietary scoring model developed by Callahan & Associates that allows one to evaluate a credit union's service levels and gauge member satisfaction. Our analysis shows that there is a direct correlation between top ROM performers and their member growth.

In 2001, the Top 25 in overall ROM performance with assets over 250 million posted average membership growth of 6.25%. This rate exceeds the national average for all credit unions, 3.4%, by more than 80. The strong growth of this group has not only occurred in the past year, but has been consistently demonstrated for the past 3 years as they have kept the increase in membership base in the 6% range.

 

 

 

March 25, 2002


Comments

 
 
 
  • Very interesting data.
    Anonymous
     
     
     
  • I sell to Credit Unions and this helps sell my point that quality service translates into $$ benefits for the institution.
    Anonymous