Using Member Email Addresses for Marketing Purposes

Many credit unions collect email addresses. Few successfully use them. The latest data on email marketing programs in credit unions

 
 

While almost 60 percent of respondents have a formal process for collecting e-mail addresses, only 26 percent actively conduct marketing and communications campaigns with these addresses.

Although larger credit unions are more likely to collect members’ email address, they are not significantly more likely to use the e-mail addresses collected to initiate outbound communication with their members.

Of the 26% of responding credit unions that are currently using their members email addresses for marketing purposes, the most likely frequency is once per month.




 

 

 

 

April 29, 2002


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