While almost 60 percent of
respondents have a formal process for collecting e-mail addresses, only 26
percent actively conduct marketing and communications campaigns with these
Although larger credit unions are more likely to collect members’ email address,
they are not significantly more likely to use the e-mail addresses collected
to initiate outbound communication with their members.
Of the 26% of responding credit unions that are currently using their members
email addresses for marketing purposes, the most likely frequency is once