Feb. 18, 2008


  • Tracking referrals is a must to increase wallet share. Equally important is the coaching of staff in what to say in order to get the referral. Tracking and incentives without coaching = pressure. Want help in coaching your people in the art of getting referral?
    Kevin Neufeld
  • Thank you for the comment. $41,000 was the average ticket size for a new referred client, resulting in a GDC of just under $2100. The article text has been updated to reflect that.
    Lydia Cole
  • Patelco ... Do you mean $41K in GDC or $41K was the average ticket size ... with GDC a fraction of that?