June 9, 2008


  • One additional observation is related to the size of the merging credit unions. A large ($800 million) and a small ($50 million) will probably have extreme cultural differences. The smaller credit union will have a very close relationship to the members, while the larger credit union won't have the same connection to members. The larger credit union needs to address that relationship as they assimilate the smaller credit union membership into a larger (and probably less personal) membership relationship. An unpleasant experience by the smaller credit union membership could result in a loss of members to the larger credit union.