CU QUICK FACTS
HQ: Lenexa, KS
Data as of 9.30.18
12-MO SHARE GROWTH: 7.1%
12-MO LOAN GROWTH: 12.4%
CommunityAmerica Credit Union ($2.7B, Lenexa, KS) is committed to making its workplace a dream come true for its nearly 850 employees.
So much so that the suburban Kansas City financial cooperative has created a position called “dream manager” whose job it is to help staffers identify and pursue their life goals. The dream manager helps them feel good, too, by adding an emphasis on physical well-being.
“The dream manager position is part of the human resources vision for CommunityAmerica,” says Debra O’Bryan, the 15-month CACU employee who holds down the role. “We want to encourage, support, inspire, and empower our employees to live a wholehearted life.”
Here, O’Bryan talks about what being a dream manager is all about.
What is a dream manager?
Debra O’Bryan: The mission of the dream manager is to be a trusted life coach, friend, and compassionate, empathetic listener and to create a safe, judgment-free environment that supports sharing. The dream manager helps employees create their official Dream Action Plan, listing dreams to be achieved now and in the future. This document is signed, dated, and used as the foundation for reaching dreams and measuring progress.
What are your areas of responsibility?
DO: I serve as dream manager, well-being coach, and corporate athlete facilitator, managing the fitness center and classes. The dream manager and well-being coach are closely integrated since almost all employees are focused on healthy living as part of the dreams.
Is this a new role that CACU designed for you?
DO: No, but the role has allowed me to combine my passion for health and wellness with my experience as a life coach. It gives me the opportunity to live my true purpose and calling in life, so if feels that it is most definitely tailored to me.
Iterate, Test, And Fail: A Path To Successful Innovation: CACU takes a member-driven approach to product development. Learn how the Innovation Lab in this suburban Kansas City credit union came to fruition in this webinar from Callahan & Associates.