Aug. 8, 2005


  • The credit union's should before selling the product see the income that the credit card produces overall. We are a small credit union with just under a million in credit cards. After comparing expense to profit in the overall of the product we are earning 12%. This is better than cars or home equities. We are trying to increase our card product.
  • It was not in depth enough about the costs to a CU to offer a competitive product to their Members that would compete with the larger issuers. Far too often a CU does not know what their total program is actually producing.
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