With One Voice: Bringing Credit Unions Together

The 2006 annual Cherry Blossom Run will unite credit union executives, employees, and members, providing a unique opportunity for Educational Systems FCU.


By Democrat P & L Federal Credit Union


Credit unions nationwide are coming together to aid sick children within their local communities, thanks to Credit Union Miracle Day, Inc. and its sponsorship of a high-profile run in the nation’s capital.

Credit Union Miracle Day, Inc. is once again sponsoring the Credit Union Cherry Blossom 10-Mile Run. The run, a fundraiser for the Children’s Miracle Network, is supported by credit unions large and small from all over the United States. The event brings members of Congress, credit union dignitaries, elite runners from around the world and thousands of credit union members together to support the Children’s Miracle Network. The run generates funds for the 170 Children’s Hospitals across the country and advances exposure for the credit union movement on Capitol Hill.

Sponsorship of the Credit Union Cherry Blossom 10-Mile Run is a unique opportunity for credit unions to bond together to proclaim, profess and prove the credit union difference. Sponsors display the cooperative nature of the credit union industry by supporting a single cause. They demonstrate the credit union philosophy of “people helping people” by volunteering, running or raising funds. Best of all, funds donated by each credit union are earmarked to benefit the Children’s Hospital in their locale, giving credit unions the power of a national message at a local level.

“By joining together to ensure our children are cared for – today and in the future – credit unions are making a substantial difference in their communities,” explains Juri Valdov, president and CEO of Northwest Federal Credit Union and chairman of Credit Union Miracle Day, Inc. “Each sponsorship; each donation, benefits a Children’s Hospital in the donor’s neighborhood, so the benefits are shared all across the country and in our own backyards.”

National Association of Federal Credit Unions President and CEO Fred Becker adds: “The Credit Union Cherry Blossom 10-Mile Run is the consummate example of the credit union spirit.”

Credit Union National Association President and CEO, Dan Mica, shares this sentiment: “The significance of this opportunity to be engaged in a cause that benefits America’s children and shows off the cooperative spirit of our credit unions before a national audience cannot be overstated.”

Bringing Employees, Members and Communities Together

For Educational Systems FCU ($215 million, MD), sponsoring the Credit Union Cherry Blossom 10-Mile Run is a great way for credit unions to grow closer to their community. In addition to a team of runners made up of both employees and members, the credit union sells “Miracle Bear Backpacks” in its branches so that members who weren’t able to participate in the run can get involved in the cause. They also hold a 50/50 raffle specifically to raise awareness and involvement among employees.

“Running under the credit union banner is an honor; there is a sense of pride associated with demonstrating our tagline and truly ‘serving the education community.’ It’s wonderful to see our employees and members coming together to support a common cause,” says Victoria Samuels, VP of Marketing for Educational Systems FCU.

“Oftentimes, people look at financial institutions and see only dollar signs: How much money is in deposits?  What kinds of interest rates are offered on car loans?  Being involved with the Credit Union Cherry Blossom 10-Mile Run gives us an opportunity to show our members that it’s not always about money. Our members are people with hearts and concerns and a desire to reach out – and so are we! ‘People helping people’ is what we are about. Fundraising and participating in this industry-wide effort is a great way to let people know that Education Systems FCU and the credit union industry are concerned about them,” explains Samuels.

Bringing Your Support to the Cause

The event’s many corporate sponsors are equally enthusiastic about their participation in the run. Sponsors earn guaranteed race entries, send runners to compete in the 10-mile challenge, and often provide volunteers to help staff the event of 10,000 competitors.

“Working with Credit Union Miracle Day and participating in the Credit Union Cherry Blossom 10-Mile Run provides our company and staff with a tangible means of showing our commitment to the credit union movement and this worthy cause,” shares Maggie Fielding, president of Visions, Ink Marketing Communications and a Hero-level supporter of the program. “We come away from the event knowing that our involvement helped bring smiles and hope to children and their families across the U.S. It’s a great feeling to work with an industry that puts people first.”

Credit Union Miracle Day, Inc. challenges you to help intensify our effectiveness on Capitol Hill, raise the volume of our voice, and bring this cause to your community. For more information about how to get involved with the Credit Union Cherry Blossom 10-Mile Run, please visit www.MiracleDay.org or send an e-mail inquiry to info@miracleday.org.


Jan. 30, 2006



No comments have been posted yet. Be the first one.