June 26, 2017


  • Nice to see an approach / strategy that focuses on a segment outside of Millenials. While certainly extremely important, that's not the *only* customer base! A lot of good overall lessons and best practices on approach here that are applicable more broadly as well.
    Matt Kislowski
  • Thank you for your comment, Matt. I agree it's nice to see a variety of approaches aimed at all ages.
    Rebecca Wessler
  • Thank you, Matt. As a Gen Xer, I absolutely agree and truly enjoyed writing this case study focusing on a successful marketing strategy targeting those other than my son's contemporaries! Because of my experience as a member of the Jan Brady of generations, I like to provide marketing approaches that can apply across the generations we influence. I'm pleased you found my case study useful.
    Dahna M. Chandler