Year-end Data Reveals Top Performers in Member Service

Find out which five credit unions ranked highest in their respective peer groups by the Return of the Member (ROM) Index for member service.

 
 

The release of year-end data revealed that Pentagon ($7 billion in assets), Portland Area Community Educators ($324 million in assets), Burbank City ($221 million in assets), and Missouri Electric Cooperatives ($52 million in assets) ranked first among their respective peer groups by the Return of the Member (ROM) Index.

The ROM Index is a dynamic formula that highlights member service practices while also revealing opportunities for improvement. The ranking system is an index calculation that takes into account a credit union's performance in comparison with its asset peer group.

ROM Index Calculates Member Services Performance

Despite efforts to improve member services, credit unions have seen a decline in membership growth, hitting 1.48% at the end of 2004. This low growth may reflect the industry trend; however, it does not represent how well credit unions are really serving their members.

To keep up with the changing dynamics in today's competitive market, we have made some adjustments to the ROM Index. Take a look at the top performers in ROM and click here to learn your own ROM index score.

To learn more about ROM and other key performance ratio in detail in Callahan's Financial Yearbooks.

Top Performers in ROM
Source: Callahan & Associates, Inc.
Dec. 31, 2004

Rank
St
Credit Union
Percentile ROM
Total Raw Score
Return to Savers
Return to Borrowers
Member Svc Usage
1 MO Missouri Electric Cooperatives
100.00
98.61
97.09
99.37
99.49
2 WI P. C. M. Employees
99.87
96.72
94.56
99.75
95.70
3 MN North Shore
99.75
95.66
99.75
97.72
88.50
4 CA Concord Diablo
99.62
95.08
98.36
95.83
90.39
5 AL ACIPCO
99.49
94.72
96.46
93.43
94.18
               
 

 

 

March 7, 2005


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