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Alex is Director of Marketing & Engagement at Callahan & Associates and has more than 6 years of credit union industry experience. In her daily activities, she helps shape the positive interactions between Callahan and its current and prospective clients. Prior to her position in Marketing, Alex served as an Account Manager for the credit union vendor market where she worked mostly with technology and payments suppliers. She is passionate about improving credit union performance and using data to solve problems. Alex is a graduate from American University in Washington, DC.
Callahan spotlights credit unions of all sizes that return the most value to members.
A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.
In episode 790, Mike Lawson speaks with Callahan's director of marketing and engagement Alexandra Gekas about CUBrandMonitor, the all-in-one solution that helps credit unions manage their online brand reputation.
Tips to narrow the playing field to vendors that fit a credit union’s business model and needs.
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