Alexandra Gekas

Alexandra Gekas is the Vice President of Marketing & Engagement at Callahan & Associates. In her role, Alexandra oversees the firm’s communications, events, and editorial content — no small feat considering Callahan serves more than 750+ credit unions and suppliers across a suite of analytical tools, networking and educational events, print publications, and websites. 

From the moment she started as an intern at Callahan, Alexandra displayed a deep dedication to the ideals and goals of the credit union movement. As a senior leader at the firm, she embraces opportunities to get to know industry trailblazers through hosting Callahan’s Executive Roundtables and sharing valuable perspectives as a speaker at industry events like Financial Brand Forum and CUWaterCooler.

Callahan founder Ed Callahan once said, “Embrace change. Love change. Do it for members’ lives.” This is what Alexandra strives to do every day. She is a voice for credit unions that work to improve the financial lives of members. Helping credit unions fulfill their mission is what pulls her out of bed every morning. As a young leader building relationships with others in the cooperative financial services industry, Alexandra values hard work, problem solving, and collaboration. She believes a little of all three goes a long way toward achieving success.

In her spare time, Alexandra loves to travel and counts Thailand, Vietnam, and Greece (where she was married) among her favorite places. After spending her childhood and young adult years in the Washington, DC, area, Alexandra moved across the country to San Francisco, where she lives today with her husband and cavapoo puppy, Gatsby. In Sunny, CA, you can find her on her spin bike, running outdoors, or reading a favorite business book by Patrick Lencioni.


By Alexandra Gekas | March 29, 2021

Completing these steps will help you avoid writer’s block and set you up for writing success.

By Alexandra Gekas | April 13, 2020

It’s not easy to lead a team when members are dispersed across a city, state, or country. These tips will help take the pain out of off-site leadership.

By Alexandra Gekas | March 20, 2020

Even as reality changes by the day, credit unions can provide stability and support to worried members.


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By Alexandra Gekas | Sept. 30, 2019

Planning and variety go a long way in helping credit unions steadily create content that showcases their brand and humanity without breaking the budget.

By Alexandra Gekas | June 24, 2019

These key do’s and don’ts will help any credit union build a superior member experience program in a snap.


Contact Alexandra Gekas

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