Alix Patterson

As the Chief Experience Officer at Callahan & Associates, Alix Patterson continually pushes the firm’s technology, marketing and media, and advisory services teams to consider how to create a better client experience.

Alix has dedicated more than 20 years to helping Callahan support credit unions and supplier organizations, and she has had a strong hand in shaping the industry-leading resources the firm offers today. She helped launched Callahan’s Executive Roundtables program in 2011 and continues to ensure the discussion, networking, and camaraderie opportunities they offer make them among the best events offered in the industry.

Coursework completed while earning an MBA from Oxford highlighted for Alix the link between social entrepreneurship and credit unions, which she sees as the original drivers for community-based solutions to social, cultural, and environmental issues. When she’s not leading the charge for a better client experience or moderating roundtable discussions, Alix can be found speaking at credit union conferences, facilitating strategic planning sessions, and hosting webinars. The relationships she’s cultivated with credit union leaders allow her to identify common challenges, which Callahan then addresses through data, research, articles, and more.

Alix is a recognized leader in the credit union industry, but her desire to improve the lives of others doesn’t end with the cooperative movement. As president of the Wilson Crew Boosters, she helps athletes in the D.C. Public School system compete at the highest level of youth rowing. In her time away from credit unions and crew, Alix enjoys reading, photography, and exploring the world with her two sons and husband of 19 years.


By Alix Patterson | March 1, 2021

HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.

By Alix Patterson | Dec. 1, 2020

Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.

By Alix Patterson | Oct. 12, 2020

Hundreds of corporate pledges signed last year mean little this year. Credit unions don’t need to follow suit.


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By Alix Patterson | Sept. 28, 2020

Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.

By Alix Patterson | Jan. 8, 2020

A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.


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