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Alix Patterson is a Partner at Callahan & Associates. She is a lifelong credit union member and has over 15 years of professional credit union experience. Alix has a keen ability to see the ‘story’ within the data, and has a firm grasp on the numbers credit unions need to make important decisions. She is talented at pinpointing strategic patterns and applying her data-grounded insights at both micro and macro levels to guide credit unions’ success. Prior to joining Callahan, Alix worked in the Washington, DC, research office of the Tokyo Electric Power Company and spent a year coaching the University of Michigan women’s rowing team. She holds a bachelor’s degree in Japanese and political science from the University of Michigan, a master’s degree in international affairs from the School of Advanced International Studies (SAIS) at Johns Hopkins University in Baltimore, and an MBA with distinction from the University of Oxford SAID Business School in England.
Credit unions with a core processing platform and basic business intelligence software can start identifying missed opportunities today.
Three behavioral economics concepts can boost savings during a liquidity crunch.
The smart use of data analytics can turn a credit union’s communications strategy from potentially creepy into authentically clever.
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Credit union title changes demonstrate the movement's stance on member service.
Designing products that serve the "predictably irrational” is the new path to putting members first.
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