Register to read, research, and engage with the industry on CreditUnions.com. Gain access to credit union performance analysis, case studies, and more. It's free to create an account.
Learn More About Peer-to-Peer
Upgrade Your Subscription
Update Your Company Affiliation
Carissa Heckathorn is the senior marketing manager for Callahan & Associates. She has more than eight years of experience in the cooperative industry. Carissa worked directly with rural electric cooperatives for five years at the National Rural Utilities Cooperative Finance Corporation and worked across cooperative sectors during her three-year tenure at the National Cooperative Business Association. Carissa holds a bachelor’s degree in international management from Hamline University in St. Paul, MN, and a Master of Science degree in marketing from the Carey Business School of Johns Hopkins University.
As the media focuses on banks' reaction to newly capped debit swipe fees, credit unions can take the opportunity to promote their member-friendly services.
One Arizona credit union found using a local celebrity to promote products generated a slew of new accounts.
The NCBA annual conference presents an opportunity for co-ops across the United States to learn from one another.
Sign up for the CreditUnions.com free newsletter and be the first to read our newest coverage of credit union strategies and insights.
sign up today