Carissa Heckathorn

Carissa Heckathorn is the senior marketing manager for Callahan & Associates. She has more than eight years of experience in the cooperative industry. Carissa worked directly with rural electric cooperatives for five years at the National Rural Utilities Cooperative Finance Corporation and worked across cooperative sectors during her three-year tenure at the National Cooperative Business Association. Carissa holds a bachelor’s degree in international management from Hamline University in St. Paul, MN, and a Master of Science degree in marketing from the Carey Business School of Johns Hopkins University.

RECENT POSTS BY CARISSA HECKATHORN

By Carissa Heckathorn | Oct. 4, 2011

As the media focuses on banks' reaction to newly capped debit swipe fees, credit unions can take the opportunity to promote their member-friendly services.

By Carissa Heckathorn | June 8, 2011

One Arizona credit union found using a local celebrity to promote products generated a slew of new accounts.

By Carissa Heckathorn | May 27, 2011

The NCBA annual conference presents an opportunity for co-ops across the United States to learn from one another.

 

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