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Chris Howard is a senior vice president at Callahan & Associates. He directs an array of collaborative innovation initiatives for CUFSLP, Callahan’s partnership with 26 of the nation’s leading credit unions. Chris combines more than a decade of financial services experience with more than 20 years as a strategist, executive coach, and management consultant. His professional background is in marketing and communications and includes stints as a U.S. Senate staffer and a television producer.
During his time in banking and at Freddie Mac, Chris was responsible for strategy, innovation initiatives, business development, and strategic alliances. He brings to Callahan lessons and insights from this broad array of experience and offers new ways of thinking about the credit union movement, the cooperative value proposition, leveraging data, and building member intimacy. Chris earned his bachelor’s degree cum laude from Princeton University and his master’s degree from the University of Cape Town.
Focusing on products and service won’t build lasting, sustainable success; mission-based strategy helps separate real opportunity from feel-good initiatives.
Emotion, not rational assessment, drives decision-making, and members who report their credit union cares about their financial wellbeing put greater trust in the value of its guidance.
The ACT Model empowers credit unions to respond to member needs with empathy and lay the foundation for stronger relationships in the future.
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Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves undivided attention.
The weeklong desert festival offers deep insights on sustaining a cooperative movement.